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Madrid Workshops

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Morning sessions

  • A1) The added value and ethical behavior of the communication advisor in a crisis management team
    Anne-Marie van het Erve & Frank Vergeer (The Netherlands)



    Frank Vergeer and Anne-Marie van het Erve will discuss the reason why a communication advisor is necessary in a crisis management team. His added value is (sometimes) the beheaded messenger, louse in the fur and well-founded criticaster. But he also must represent the ethical conscience of the organization in relation to victims and other people involved in the crisis.
    What we see is that this ethical conscience is shifting and drifting away. In our workshop our goal is to have a firm discussion about the three roles and the gliding scale in ethical behavior. We use practical cases and examples.


  • B1) Hyper-vulnerability and the use of bots in crisis prevention and management
    Luis Serrano & Héctor Castillo (Spain)



    Luis Serrano and Hector Castilo will address the need to unite knowledge and digital technology in crisis management in order to prevent and act effectively in its management in real time.
    They aim to make you aware of the advantages of incorporating chatbots and bots that make management operations as easy as possible. The experience of SOS Works digital crisis platform of LLORENTE & CUENCA & Noysi will be shared as an example of the union of expertise in crisis management and communication with technology to alert, notify and manage which allows for quicker responses, reduces human errors, minimizes the time of alerts and response to notifications, activate and coordinate actions and keep the Crisis Committee team informed in real time.


  • C1) The perfect crisis management. How do you get your crisis management team up to speed? How to align them with your processes?
    Bert Burkels (The Netherlands)



    Bert Burkels will explain his Quick Reference Card for crisis meetings. With this workshop he will share his experience in crisis management and how to structure crisis meetings.
    He will go for an open discussion with you on what should be on the QRC and how to make it even better.
    You will be invited to participate in a dynamic and interesting workshop that will offer tangible, useful results and ideas that will hugely improve your crisis meetings.


Afternoon sessions

  • A2) Crisis management during the zombie apocalypse – an interactive crisis game!
    Robbert Meulemeester (Belgium)



    This crisis game, first created for the European Parliament by PM Risk-Crisis-Change, offers a unique perspective on crisis management and communications. You will have the opportunity to test your knowledge and experience in bizarre, extreme and above all unimaginable circumstances. Like all serious business games, it has the purpose of training leadership competences and expose flaws or shortcomings regarding strategic thinking, tactical planning and more. Participants will have to work closely together, get their priorities straight and use their resources wisely in order to mitigate the zombie threat on an operational, strategic and communicative level. The zombie setting offers participants an understanding of complex situations and makes them discussable, improving innovative thinking in regard to preparedness.


  • B2) Outlaws and angels: illusions of control and how hackers are changing the way we make decisions
    Dr. Timothy Summers (US)



    A lucrative corporate takeover is in the works. The accountants at a massive company think it might go under. A CEO has decided to quit. An emotion fueled social movement is dividing once unified communities. Information like this moves economies, causes ripples in politics, and lives on computers all over the world. Hack the social network, acquire the data, manipulate the message, and you can change the world.
    In this candidly insightful talk, professor and ethical hacker Dr. Timothy Summers will share critical advice for protecting your organization from malicious groups seeking to hijack your data, turn it into a hostage situation and a media circus.


  • C2) Normal Chaos: survey feedback
    Dr. Mike Lauder & Dr. Hugo Marynissen (United Kingdom & Belgium)

    The workshop will review the results of the survey that members were asked to complete in Spring 18. It will present the key results and discuss their implications for management.